You can choose snus not only based on its intensity but also on its flavour. Beyond the classic tobacco flavour, there is a wide variety of sweet, icy, and menthol alternatives that will delight your taste buds. Are you curious about which snus flavours you shouldn’t overlook this year? We have prepared a list of the most popular ones for you. 

What Is the Original Snus Flavour?

Each snus has a unique flavour, determined by the ratio of ingredients in its composition. However, a typical original product usually combines strong notes of tobacco, smoke, and herbs. This blend may also be complemented by juniper, citrus, bergamot, or chocolate, ensuring the best snus experience. 

The traditional original flavour is typically found in loose snus, preferred by users who like simplicity and don’t care for experimentation.  

How Does Snus Get Its Flavour?

The process of making snus is divided into several stages, each influencing the final flavour in some way:  

  • Tobacco Growing – the type of tobacco and its growing conditions are crucial at this stage. For example, Aromatic fire-cured tobacco, grown in northern Tennessee, western Kentucky, and Virginia, is known for its slightly floral taste. In contrast, Type 22, fire-cured and from Tennessee and Kentucky, has a slightly spicy touch and strong smoky notes.  
  • Fermentation – this step develops the flavour of the tobacco leaves and reduces their bitterness. During this process, microorganisms break down, altering the final taste, aroma, and overall quality of the product.  
  • Drying – this process further develops the flavour, making the tobacco much more pronounced and complex.
  • Grinding – the flavour of snus is also influenced by the technologies used in grinding and how finely the leaves are ground.  
  • Flavouring – if the brand does not want to sell just traditional snus with its original flavour, this step adds various aromatic substances and other compounds. These can include mint, bergamot, chocolate, vanilla, coffee, or fruits like blueberries, bananas, apples, or raspberries. Sometimes, these ingredients are even combined to create an unforgettable taste.  
  • Portioning and Packaging – the flavoured snus is placed into small practical pouches that are placed under the lip. The pouches can be brown or white. Brown pouches are slightly moistened, releasing the flavour and nicotine immediately. White ones are dry, which means their content is released more slowly, but the experience lasts longer. 
  • Storage – after production, snus is stored in a dark, cool place where it matures and gains all its characteristic properties. Remember, proper storage is crucial even after you purchase the product, to preserve its rich flavour.  

What Are the Most Popular and Best Snus Flavours of 2024?

Snus today comes in countless different flavours. If you are having trouble choosing, get inspired by the most popular ones of 2024: 

Original

The classic flavour can combine tones of tobacco, bergamot, citrus, chocolate, or even coffee. As mentioned, it is usually found in loose snus, which just needs to be shaped into a ball and placed under the lip.  

Brands offering quality loose snus with great flavour include:

  • Ettan – popular especially is Ettan Lös Snus with its dark tobacco character and a flavour profile of malt, smoke, and dark chocolate.  
  • General – available as General Classic Loose with a spicy tobacco character and bergamot notes, or General Classic Loose Extra Strong, known for its spicy tobacco base highlighted by bergamot and hay. 
  • Makla – this brand’s snus has a strong tobacco flavour, ensuring an intense experience. Their portfolio includes Makla 4.0, Makla Ifrikia, and Makla Rouge. 
  • Röda Lacket – one of its main products is Röda Lacket Lössnus with a dark tobacco base complemented by tones of dried fruit, smoke, and herbs. 

Menthol and Mint

Menthol and mint flavours have been top sellers for years, which is no surprise as they are refreshing and energizing. Among the brands offering the best fresh snus are: 

  • Fedrs – the brand offers several menthol and mint snus options. Favourites include Fedrs Ice Cool Mint Hard and Fedrs Ice Cool Mint 8.
  • Jakobssons – if you are looking for medium-strength menthol snus, try Jakobssons Mint. It won’t disappoint.
  • Killa – Though Killa offers many flavours, customers prefer the mint and menthol variants, which, combined with a high nicotine content, ensure an intense experience. If you desire this too, try Killa Cold Mint.
  • Odens – this brand focuses on producing strong and intense snus. One of the best is  Odens Extreme White Dry Slim Double Mint, with a strong mint flavour.

Wintergreen

The wintergreen flavour is fresh and similar to menthol. You can find it offered by several brands: 

Fruity Flavours

Among the pouplar flavours of 2024 are undoubtedly fruity ones. Customers particularly favour:  

New Flavours

In today’s market, where almost every snus brand experiments with different flavours, it is challenging to find something truly new. Moreover, customers tend to prefer classic and proven flavours, with only a small percentage trying unconventional combinations. Therefore, snus manufacturers focus mainly on producing their bestsellers rather than introducing new products. 

If regular flavours start to bore you and you want to step away from your routine, try nicotine pouches with flavours like jalapeño, sicily spritz, or salty ludicris. These can be found from the brand Loop. Or take a look at the portfolio of the brand Odens, which includes pouches with a vanilla aroma. 

Best-Selling Snus Flavours by Brand

The ranking of popular snus flavours varies slightly when looking at a single manufacturer rather than the entire market. These are currently the best-selling flavors from several well-known brands:  

  • General – primarily traditional tobacco aromas complemented by citrus.  
  • Jakobssons – customers mainly purchase menthol snus and products with wintergreen flavour.  
  • Pablo – besides menthol flavour, users also favour the ice-cold version with an icy undertone. 
  • Nick & Johnny – the most popular are icy menthol flavours with energizing effects.
  • Fedrs – the brand’s best-selling snus includes products with menthol, berry, citrus, and raspberry tones.