GÖTEBORGS RAPÉ

Göteborgs Rapé is a popular Swedish brand that produces and sells quality snus. Although its history dates back to 1919, when the first product appeared on the market, the original snus recipe dates back to the early 19th century.

Göteborgs Rapé snus has a distinctive character with a subtle tobacco flavour and a slight sweetness. You may also notice hints of fresh herbs and juniper as you enjoy it.

The Göteborgs Rapé brand is owned by Swedish Match, which has a wide portfolio of various other popular products such as General, Ettan and Kaliber.

A quality brand with a long history

The brand originated in the 20th century in the Swedish city of Gothenburg, which was once considered one of Sweden's most important commercial centres. Access to different goods and flavours inspired people to experiment and create different tobacco blends.

This is how the original recipe for Göteborgs Rapé, a snus with a light and delicate flavour that differentiated itself from competing brands with spicier flavour profiles, was created.

The brand name is made up of two words. The first is 'Göteborgs', which is Swedish for the city of Gothenburg. The second word 'Rapé' is of French origin and means 'grated'. The reason for the choice of this word is unknown. However, it may indicate the quality and exclusive image of the product.

Göteborgs Rapé range

Snus from Göteborgs Rapé is available in a number of versions. You can choose:

• Original Portion,
• Loose Snus,
• White Portion,
• White Mini Portion.

There is also a variety of interesting flavours available, but the classics in the form of the traditional flavour, which combines light tobacco with notes of lavender, juniper, cedar and citrus, are still the most popular.

Göteborgs Rapé pouches come in practical and discreet containers of compact size. This way, they do not pose any problem when carrying them.