The Lab Snus brand was introduced in 2008 when Swedish Match, which also owns other well-known brands such as Ettan, Catch and Göteborgs Rapé, created a special team of experts. Its task was to produce a new type of snus that would bring completely new flavours and enjoyment experiences.
This team included not only experts but also ordinary snus users ensuring the best results. After several months of testing different types of blends and rformulas, the Lab Snus brand, sometimes referred to as The Lab, was born.
Lab Snus products have several distinctive features. The most notable is the new type of portion, which was introduced to the market and later adopted by other brands. This is the 'Slim' portion.
The Slim portion is characterised by being long and narrow. It should be less visible under the lip than the Original portion. In this way, discretion is guaranteed, which makes it possible to use snus even while working or travelling.
The team of specialists has also devised a special treatment for the pouches that allows the flavour to be released gradually and over a longer period of time. The experience of using pouches is thus long-lasting.
From the first Lab Snus production, which came on the market around 2008 and was called 01 and 02, only the 02 variant is still being sold today. In addition to it, you can also get products from other, newer productions that have upgraded and better features.
There are also different product variants to choose from. Strong contains approximately 14 to 15 mg of nicotine per gram, giving you a really strong experience. If that's not enough for you, you can look for the Extra Strong, version, which has a nicotine content of 18 to 20 mg/g. For those looking for something fresher, there's the Mint version, which has a nicotine content of 11 mg/g, or 14 mg/g if you choose the Strong version.
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