MAKLA

Makla is a traditional brand of chewing tobacco with a long history. It dates back to 1865, when the Bentchikou brothers decided to open a family factory in Constantine, Algeria. As soon as it opened, they began to work on their first products, which did not take long to develop.

The brothers succeeded in developing 'cheveu', very fine pieces of tobacco leaf, which were subsequently used in the production of the first snuff. At first, they called it 'Chemma'. It was later renamed as Makla.

The word Makla means 'food' in Arabic and refers directly to the sophisticated mixture of ingredients used to make chewing tobacco.

Makla products

The Makla brand has launched a number of products on the market. Some of the most popular are:

• Makla El Kantara Bentchikou - mint-flavoured snus. It is named after the suspension bridge that crosses the canyon in Constantine.
• Makla Ifrikia - a richly flavoured tobacco that takes its name from the area that stretched from Constantine to Libya in the 10th century.
• Makla Platinium - a slightly sweet tobacco suitable for those who prefer milder flavours.
• Makla Red/Rouge - a distinctly spicy tobacco that is ideal for advanced consumers.
• Makla 4.0 - a special edition of chewing tobacco that has been produced to celebrate Makla's 40th anniversary.

Easy to use

Unlike snus, Makla products are not supplied in pocuhes. The product is poured directly into the tin container. However, using it is quick and easy. Just form it into a ball or cylinder and place it under the lip.

Stylish packaging

The Makla brand prides itself not only on the quality of the chewing tobacco, but also on the modern design of its packaging. The tins are strong and durable, so they protect the product well. They also have compact dimensions and a discreet appearance that does not attract attention.