NICK & JOHNNY

Nick & Johnny is one of the many quality brands owned by Swedish Match. The company is known for its broad portfolio, which includes products such as Ettan, Catch and Göteborgs Rapé. Nick & Johnny was founded in 2006 in Norway and its main task was to change the way consumers perceive snus. The new products were about to bring interesting and unconventional flavours and a whole new experience of enjoying them.

The high popularity of the brand

Shortly after the launch, the brand began to enjoy significant success. There were several reasons for this. The main one was the modern cans in which the snus was supplied. The stylish boxes particularly appealed to the younger generation, for whom design is just as important as the quality of snus.

The packaging of snus is also very practical. The round shape along with the compact size makes it easy to take it wherever you go.

Another factor in the popularity was the interesting name, which was distinctly different from other traditional Swedish names and attracted attention.

Wild flavours

The brand's popularity was certainly helped by the unusual and wild flavours that appeal to perhaps every consumer. In addition to the usual classics in the form of menthol, you can also choose from:

• Crushed Ice - a fresh icy flavour in which you will feel a slight whiff of menthol.
• Americana - a sweet, spicy blend of cherry, cinnamon, and several herbs.
• Green Ice - an icy menthol and mint flavour that can kick-start and bring a much-needed boost of energy.

The nicotine content of Nick & Johnny snus

Compared to other brands’ snus, Nick & Johnny contains a much higher proportion of nicotine. The amount depends on the variant you choose. You can get the Slim White version, which contains 14 mg/g of nicotine, or the Xtra Strong version, which contains between 12 and 15 mg/g of nicotine.